About
Communicating complex global data in a way that people can easily understand and relate to is a challenge. Traditional methods often rely on raw statistics and reports, which fail to convey the emotional impact of global changes, making it difficult for people to connect with the information.
The insight was that people respond strongly to visual storytelling and emotion. By leveraging AI to detect emotions in illustrations, data can be presented in a way that is both engaging and intuitive. Linking these emotional insights to real-time global data makes abstract information more tangible and relatable.
This project resulted in the creation of a dynamic logo that visually reflects the current state of the world in real-time. Over 200 vibrant illustrations, each conveying different emotions, were analyzed by an AI model to detect positive and negative sentiment. These emotional insights were then mapped to various global indexes, including economic trends, social media sentiment, and environmental conditions. An algorithm continuously updates the logo based on shifts in these data points, creating a constantly evolving visual representation of global conditions.
By transforming raw data into an accessible and engaging format, the dynamic logo offers a new way to understand and connect with the state of the world. It bridges the gap between numbers and emotions, making global shifts more immediate and impactful.
Brand
Inhouse
Category
Innovation
,
Design
Year
2023
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