Art has long been confined to traditional spaces like galleries and museums, creating a barrier for many people to engage with and own it. The challenge was to break free from this narrative and make art accessible, approachable, and part of everyday life. How could art be delivered in a way that fits into people’s routines while retaining its value and meaning?

The insight lay in modern consumption habits. People are accustomed to the convenience of fast delivery, from food to everyday products. This behavior inspired the idea: what if art could be as easy to order as a pizza? This shift in thinking redefined how art could reach audiences.

ArtLikeAPizza brings this concept to life by leveraging food delivery platforms. By registering as a pizza restaurant, the project delivers artworks in a 30x30 format to people’s homes, just like a takeaway meal. The pieces, carefully curated and packaged, fit seamlessly into the delivery experience, allowing people in Rotterdam to access and own art as easily as they would order dinner.

This approach challenges traditional ideas about how art is experienced and acquired, taking it out of exclusive spaces and placing it directly in people’s homes. It reimagines ownership and appreciation of art, making it convenient, personal, and part of everyday life.

ArtLikeAPizza creates a new narrative for art: one of immediacy, accessibility, and fun, while still respecting the integrity and value of the work. By blending creativity with convenience, it transforms how people interact with and think about art in their daily lives.