Learning about wine is often perceived as complex, filled with technical jargon and rigid classifications. The challenge was to make wine education more engaging, intuitive, and enjoyable, so that anyone—whether a beginner or an enthusiast—could develop their knowledge in an accessible way.

The insight came from the idea that wine should be fun to learn about. Traditionally, understanding wine involves dense books, structured courses, or formal tastings. Yet, wine is fundamentally about experience, enjoyment, and discovery. The goal was to create a learning environment that reflects this—one that encourages curiosity and builds knowledge in a way that feels natural and rewarding.

Sips is an interactive app designed to make learning about wine engaging and practical. Through structured lessons, quizzes, and challenges, users gradually develop their knowledge while reinforcing key concepts along the way. By integrating bite-sized learning with an interactive approach, Sips transforms wine education from something intimidating into an enjoyable, hands-on experience.

The app bridges the gap between theory and real-world application, helping users not just memorize facts but also gain confidence in tasting, pairing, and understanding wine. By rethinking how wine education is structured, Sips makes learning feel less like a lecture and more like an exploration—accessible, dynamic, and above all, enjoyable.