About
Visualizing the Complexity of Sound.
The challenge of this project was to bridge the gap between sound and visual elements. Sound, despite its inherent structure, is often confined to the auditory domain. The challenge was to break this separation and make the complexity of sound accessible through visual design. The aim was to bring sound into a new dimension, where its often-overlooked aspects were visually revealed and made understandable to a broader audience.
Our insight arose from the realization that sound is far from random; it carries structured patterns, rhythms, and hidden beauty. By converting sound into spectrograms, we unveiled these auditory structures in visual form. This insight led us to understand that sound, often considered a purely auditory experience, has a profound visual component. It enabled us to approach sound in an entirely new way, making the often-overlooked complexity of sound visible.
The core idea behind 'Noise Landscapes' was to transform these sound patterns into 3D landscapes. These landscapes offer a new visual dimension to explore the depth and aesthetics of sound. We wanted to create a way for people to experience sound in a profoundly different manner and shed light on the often-overlooked intricacies within our daily auditory encounters. This idea led to the design of a series of colorful visuals capturing several landscapes.
Brand
Hyundai Motor Group
Category
Design
,
Innovation
Year
2023
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