In the search for IT specialists by the Dutch Police, the challenge was to reach the right talent in a way that would genuinely resonate with them. Traditional job postings often fail to attract highly skilled individuals who are drawn to problem-solving and technical challenges. To make the recruitment process more relevant and engaging, the concept of 'Glitched Image' was developed.

By taking a standard image and subtly altering its source code, the image appears slightly glitched—something that would likely go unnoticed by most viewers. However, for those with a background in programming and digital forensics, the distortion serves as a clue that something is hidden beneath the surface. Embedded within the source code is a concealed message, leading to a URL or further instructions, inviting those who recognize it to investigate further. This approach turns recruitment into an interactive challenge that naturally appeals to the intended audience—IT professionals with an eye for detail and curiosity for code.

Rather than relying on conventional outreach, this method allows candidates to self-select based on their ability to spot and decode the hidden message. It ensures that those who engage with the campaign already possess the investigative mindset that the police seek. By embedding the job opportunity within a puzzle, the recruitment process aligns with the problem-solving nature of the role itself.