Grolsch is a well-known beer brand that is known for its unique character and identity. With the European Championship of 2020 approaching, Grolsch saw an opportunity to create a distinctive and memorable campaign that would align with its brand values and resonate with football fans across the Netherlands.

As a country that will be welcoming many visitors from all over Europe for the tournament, the campaign sought to promote an inclusive and respectful spirit of competition that goes beyond mere victories and losses. To this end, Grolsch created a campaign that not only wished the Dutch national team success but also extended a warm welcome to visiting countries and wished the opponents a pleasant match.

At the heart of this campaign is the belief that true character is shown not just in victory, but also in the way you treat your opponents. In football, as in life, respect and sportsmanship are essential values that make the game more meaningful and enjoyable for everyone involved.

Through this campaign, Grolsch is not only supporting the Dutch national team but also promoting a positive and inclusive spirit of competition that reflects its brand values and resonates with football fans across Europe. By embracing these values, Grolsch is helping to create a memorable and meaningful experience for all fans of the beautiful game.