Much of the waste that is thrown on the street eventually ends up in nature. Many football fans do not think about this and are less concerned with climate change and pollution than other groups. How can we make football fans aware of climate pollution?

By creating a visual of a team's weapon surrounding a waste bin, we can establish a natural reminder to dispose of waste in the bin, rather than next to it. Although there are plenty of waste bins around stadiums, waste is frequently discarded in the area around the bins. We believe that people's pride and respect for their club will motivate them to act and dispose of their rubbish properly. After all, you wouldn't trash your team's crest, would you?
By aligning with OOH campaigns, we hope to raise awareness among supporters about their pollution habits and encourage them to make a positive impact on the environment.