About
In today's fast-paced and digitally-driven society, people often find themselves feeling disconnected and isolated from their communities. The recent pandemic has only added to this feeling of loneliness and disconnection, making it difficult for individuals to engage with people from diverse cultures and form lasting friendships.
That's where the Creating Friendship app comes in - a unique solution for those looking to make new friends in real life. The app allows users to indicate their interests and characteristics, as well as their availability and preferred distance to travel. Whether you prefer to meet new people one-on-one or in a group, the app's matching system will connect you with like-minded individuals in your area.
To further encourage socializing, the app offers a convenient way to pay for your first Heineken beer directly through the app. You'll receive the location and time of your meet-up, and at the agreed time, you'll be welcomed into one of Heineken’s participating cafes where you can enjoy your drink while getting to know new people.
At a time when many people are feeling disconnected, the Creating Friendship app provides an opportunity to connect with diverse individuals and create meaningful friendships.
Say Hello to new friendships with Heineken.
Brand
Heineken
Category
Digital Product
,
Campaign
Year
2022
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